AB InBev: Deeply rooted in Belgian heritage, shaping the future of brewing with innovation and tradition

AB InBev, the world’s leading brewer, boasts a brewing heritage spanning over 600 years. With an unwavering commitment to innovation, AB InBev is dedicated to enhancing life’s moments, advancing the industry and making a significant global impact.

The origins of AB InBev date back to 1366 in Leuven, Belgium. Later, it was at De Hoorn brewery that the renowned Stella Artois first came to life. Over decades of evolution, mergers and global expansion, AB InBev has emerged as the leader of the beer industry, operating approximately 200 breweries and managing more than 500 brands worldwide.

Belgium’s rich brewing tradition is integral to AB InBev’s identity. The nation’s beer culture is so significant that UNESCO has recognized it as a part of humanity’s cultural heritage. Iconic Belgian beers such as Stella Artois, brewed in Leuven, and Leffe, a traditional abbey beer, embody this profound heritage. Jupiler, another flagship brand, stands as Belgium’s best-selling beer. These brands exemplify AB InBev’s unwavering commitment to quality and tradition, foundational elements in its global success.

AB InBev’s deep roots in Belgium significantly influence the local economy through:

  • Five breweries in Jupille, Leuven, Buggenhout, Hoegaarden and Sint-Pieters-Leeuw;
  • Seven distribution centers in Anderlecht, Ans, Antwerp, De Pinte, Jabbeke, Jumet and Leuven;
  • Its global headquarters in Leuven;
  • The Global Innovation and Technology Center in Leuven.

In Belgium, AB InBev directly employs 2,800 people and indirectly supports 27,200 jobs in related sectors such as logistics and distribution. Furthermore, the company’s local engagement is reinforced through collaborations with over 16,000 Horeca partners and 1,300 SMEs, embedding AB InBev within the community.

Sustainability is at the heart of AB InBev’s operations. The company is committed to reducing CO2 emissions, promoting sustainable logistics, conserving water, and adopting smart packaging. These initiatives are the cornerstones of AB InBev’s vision for a sustainable future.

By 2025, AB InBev aims to reduce its CO2 emissions by 25%. Today, all beers brewed in Western Europe use 100% renewable electricity. The breweries in Leuven and Jupille have the ambition to achieve net zero emissions in 2028.

Technology plays a crucial role in AB InBev’s sustainability efforts. For example, the company has identified 29 innovative technologies to be gradually integrated into its brewing processes. Some of these innovations, such as the “Dry De-Husking” technology, have been developed in-house. This method husks malted barley grains without prior boiling, significantly reducing energy consumption.

By saying Yes2Belgium, AB InBev is dedicated to advancing its role in fostering local economic growth, enhancing the Belgian beer culture and promoting excellence in Belgium.

At AB InBev, their Belgian roots run deep, anchoring them in a legacy of brewing excellence. ­­Through their unwavering commitment to bolstering local economies and sustainability, they don’t just brew great beers – they cultivate thriving communities, driving positive impact on Belgium’s economy.